Gun Stores and FFL Dealers
Foot traffic and transfers first. Search visibility, reviews, and automated follow-up that turns a browser into a counter sale.
Helping you get more Americans armed
Marketing that does not get your account banned.
We are a marketing and automation team that works only with firearms, ammunition, and accessories retailers. We know which channels allow the category, which ones quietly do not, and how to build a pipeline that does not vanish when a platform changes its policy.
Rifle shown assembled.
Drag to orbit
The problem
Most agencies cannot run this category.
The largest ad platforms restrict or ban firearms and ammunition outright. Email and SMS vendors drop dealers mid-campaign. Payment processors freeze accounts. Social profiles built over years get suspended without appeal.
A generalist agency learns this on your budget. We built the entire practice around it.
Services
The full stack, run inside the rules.
Everything a modern retailer needs, delivered on channels that accept the category. Scope and pricing are set per engagement.
Search Engine Optimization
Organic search is the one channel nobody can revoke. Storefront and national visibility, plus product and category SEO for e-commerce catalogs.
Paid Media
Firearms-friendly ad networks, industry publications and forums, podcast and creator sponsorships, and marketplace promotion. We run what each platform actually permits.
Website Design and E-commerce
Storefronts built to work with firearms-friendly hosting and payment processors, so your checkout does not disappear the week you launch.
Email and SMS Marketing
Platforms that accept the category, with compliance built into the build: consent capture, clean opt-out, and content rules that keep you deliverable.
Content and Video
Product launches, range content, and educational dealer content that earns attention without tripping platform filters.
Reputation and Reviews
Systematic review generation and response, so the first thing a buyer finds is the case for buying from you.
Marketplace and Listing Optimization
Dealer marketplaces and distributor catalogs, tuned so your listings win the click and the margin.
Brand and Creative
Identity, packaging, and campaign creative that reads as premium rather than tactical clip art.
Analytics and Reporting
Attribution that survives a privacy-restricted stack, reported against revenue rather than impressions.
Automations
The work that runs while the store is closed.
Automation is where most retailers in this category leave the most money. We build and maintain the sequences, integrations, and routing end to end.
Marketing
04- Abandoned-cart recovery
- Back-in-stock alerts
- New-arrival drops
- Review requests
Sales
04- Quote follow-up
- Lead routing
- Special-order and layaway reminders
- Transfer and pickup notifications
Internal and Ops
03- Inventory sync across store, site, and marketplaces
- CRM pipeline management
- Automated reporting
Who we serve
Four businesses, four different plays.
Ammunition Retailers
Volume and velocity. Back-in-stock and price-movement automation, plus the channels that let you advertise bulk at all.
Parts and Accessories Brands
The widest channel access in the category. Paid media, creator programs, and marketplace work that compounds into brand demand.
Ranges with Retail
Memberships and repeat visits. Lifecycle marketing that connects range time to the retail counter.
How it works
Three steps. No long discovery theater.
- 01
Call
Thirty minutes. We look at what you sell, what you have tried, and which of your channels are at risk. You leave with a direct read on what we would do first.
- 02
Build
We stand up the stack: compliant platforms, the site or storefront work, tracking, and the first automations. You approve the plan before anything ships.
- 03
Grow
We run it, report against revenue, and keep expanding into the channels that earn. You get one team accountable for the whole operation.
About
We work inside the rules of this industry, not around them.
Our team came up running marketing for retailers who kept getting told no. No ad account. No email platform. No processor. The pattern was always the same: the business was legitimate, the demand was real, and the tooling was built for somebody else.
So we specialized. We learned every platform's actual policy rather than its reputation, built relationships with the vendors who serve this category on purpose, and developed the automation stack that makes a dealer operation run without a marketing hire.
We are part of a larger marketing company, which means you get senior operators and real infrastructure rather than a two-person shop learning on your budget. We do not take political positions and we do not do advocacy work. We help lawful businesses sell lawful products to lawful buyers.
FAQ
Straight answers.
Can you run Google or Meta ads for us?
Not for firearms or ammunition. Both platforms prohibit it, and anyone who tells you otherwise is risking your account. For some accessories and apparel the policies do allow advertising, and we run those where they qualify. For the restricted products we move budget into firearms-friendly ad networks, endemic publications and forums, podcast and creator sponsorships, marketplace promotion, and organic search, which is the channel no platform can take away from you.
Will my accounts get banned?
We cannot promise any platform's approval, and we will not pretend to. What we do is keep you off channels that prohibit your products, build on vendors that accept the category in writing, and make sure your organic and owned channels are strong enough that a single platform decision is an inconvenience rather than an emergency.
What email and SMS platforms do you use?
We use providers that accept firearms businesses under their published terms, and we confirm category acceptance before we migrate anyone. We also build your list and templates so they are portable, which means a vendor change is a week of work rather than a rebuild.
Do you work with online-only dealers?
Yes. Online-only and e-commerce-first dealers are a large part of what we do, and the automation work tends to pay off fastest there.
How long until we see results?
Automations and paid channels can produce measurable movement in the first month. Search and content compound over three to six months and keep going. We report on both tracks separately so you can see what is working now and what is building.
Do you handle e-commerce builds?
Yes, including migrations onto firearms-friendly hosting and payment processors. We scope the platform and processor fit before any design work starts, because that decision constrains everything after it.
What is the minimum engagement?
We work on ongoing retainers rather than one-off projects, because this category rewards consistency and we are accountable for results we can actually influence. Scope is set on the call.
How do we get started?
Book a call. We will ask what you sell and what you have tried, and tell you what we would do first. If we are not the right fit, we will say so on that call.
Contact
Let's talk guns.
Pick a time that works and we will get straight into it. Tell us what you sell and where you are stuck, and you will leave the call with a direct read on what we would do first.
We do not ask for license numbers or any regulated information when you book.
Rather email us?
hello@guns.marketing